Pay-Per-Click Advertising

Search Engine Placement is a must to consider if you are looking to grow your practice with new patients through web inquiries. Simply stated, position is everything – most people never look beyond the first one or two pages of web matches. So page one or two is where you need to be.

MedNet Technologies offers an extremely cost-effective way of placing websites at the top positions within search engines with Sponsor Listings. Also referred to as Pay-Per-Click Advertising, Sponsor Listings are usually found at the top of match results or to the right of the screen.

Unlike typical match results, Sponsor Listings provide viewers with a title and a detailed description of the listed website. They are designed to look similar in appearance to match results but are positioned above other listings. Because many search engine users cannot easily discern the difference between a Sponsor Listing and a match result, they get more ‘click-throughs’ than other types of web advertising.

Highly Cost-Effective Advertising . . .

Sponsor Listings only cost the advertiser each time a visitor clicks on the listing. Since a ‘click-through’ takes a viewer directly to the advertiser’s website, advertisers pay only for actual visitors. When search terms are combined with geographic areas, the cost-effectiveness of this type of advertising increases significantly.

Sponsor Listings are sold in two different ways: Auction-Based or as a Fixed Per-Click Cost. Auction-Based listings are serviced by two companies -- Overture and Google Adwords. Fixed Per-Click listings are serviced by LookSmart.

MedNet Services for Sponsor Listings

MedNet Visibility Servicesprovides total campaign management for Pay-Per-Click Advertising.  This includes ad development, maintenance and performance analysis.

• Identify applicable keywords and phrases.

• Establish an account and maintain the account balance.  List your websites under applicable keywords and phrases.

• Develop the titles and author descriptions that appear under each of your listings.

• Code your listings to track activity in MedNet website traffic reports.

• Determine and manage your bids to place you within the top 5 positions. Generally, we attempt to secure the # 1 listing position at the top of the page.

• Check bids every 48 hours and adjust up or down as necessary to provide you with the maximum exposure at the lowest cost.  We will advise you of any significant fluctuations on bid amounts and  when account replenishment is required.

• Provide you with printed reports of activity. Analyze and discuss your results on a monthly basis and adjust strategy as necessary.

Contact Our Sales Department for More Information

Our Sales Reps at Cognecy Solutions are pleased to work with you to prepare a custom proposal on how Sponsor Listings can benefit for your practice's marketing. Our proposal will feature the same information as the Overture - Case Study illustrated above, but with search terms relative to your medical specialty and geographic location.

For MedNet pricing information on Sponsor Links Management,
Contact Cognecy Solutions.